BUS 599 STRATEGIC MANAGEMENT ASSIGNMENT 2.docxBUS 599 STRATEGIC MANAGEMENT Assignment     2: Employing Strategy in a Competitive EnvironmentDue JULY 26, 2013 andworth 280 pointsThis assignment builds upon on the strategy elements createdAssignment 1Write a four to eight (4-8) page paper in which you:  Create      an environmental scan for the company indicating the most significant      environmental threats and discuss how the company should respond to each      threat to ensure that the impact to the business is minimal.  Based      on the environmental scan, evaluate the company’s strengths and evaluate      how the company can leverage these strengths so as to yield a competitive      advantage in the marketplace.  Identify      a significant competitor for the company and assess how your company will      compete against it to maximize profits and create value for stakeholders.  Assume      that the U.S. economy is in a state of decline requiring modifications to      the strategy. Evaluate how the strategy should be modified. Provide a      justification of how this will help the company continue to compete in      the marketplace.  Evaluate      how global competition may impact the business strategy and determine how      the company should respond.  Use      at least four (4) quality academic resources in this assignment. Note:      Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be      typed, double spaced, using Times New Roman font (size 12), with one-inch      margins on all sides; references must follow APA or school-specific      format. Check with your professor for any additional instructions.Include      a cover page containing the title of the assignment, the student’s name,      the professor’s name, the course title, and the date. The cover page and      the reference page are not included in the required page length.The specific course learning outcomes associated with thisassignment are:• Analyze the external and internal environmentfor opportunities, threats, strengths, and weaknesses that impact the firm’scompetitiveness.  Use      technology and information resources to research issues in strategic      management.  Write      clearly and concisely about strategic management using proper writing      mechanics.Grading for this assignment will be based on answer quality,logic / organization of the paper, and language and writing skills, using thefollowing rubric.   Points: 280    Assignment 2: Employing Strategy in a Competitive  Environment    Criteria    Unacceptable  Below 70% F    Fair  70-79% C    Proficient  80-89% B    Exemplary  90-100% A    1. Create an environmental scan for the company indicating  the most significant environmental threats and discuss how the company should  respond to each threat to ensure that the impact to the business is minimal.  Weight: 20%    Did not submit or incompletely created an environmental  scan for the company indicating the most significant environmental threats;  did not submit or incompletely discussed how the company should respond to  each threat to ensure that the impact to the business is minimal.    Partially created an environmental scan for the company  indicating the most significant environmental threats; partially discussed  how the company should respond to each threat to ensure that the impact to  the business is minimal.    Satisfactorily created an environmental scan for the  company indicating the most significant environmental threats; satisfactorily  discussed how the company should respond to each threat to ensure that the  impact to the business is minimal.    Thoroughly created an environmental scan for the company  indicating the most significant environmental threats; thoroughly discussed  how the company should respond to each threat to ensure that the impact to  the business is minimal.    2. Evaluate the company’s strengths and evaluate how the  company can leverage these strengths so as to yield a competitive advantage  in the marketplace.  Weight: 15%    Did not submit or incompletely evaluated the company’s  strengths; did not submit or incompletely evaluated how the company can  leverage these strengths so as to yield a competitive advantage in the  marketplace.    Partially evaluated the company’s strengths; partially  evaluated how the company can leverage these strengths so as to yield a  competitive advantage in the marketplace.    Satisfactorily evaluated the company’s strengths;  satisfactorily evaluated how the company can leverage these strengths so as  to yield a competitive advantage in the marketplace.    Thoroughly evaluated the company’s strengths; thoroughly  evaluated how the company can leverage these strengths so as to yield a  competitive advantage in the marketplace.    3. Identify a significant competitor for the company and  assess how your company will compete against it to maximize profits and  create value for stakeholders.  Weight: 15%    Did not submit or incompletely identified a significant  competitor for the company; did not submit or incompletely assessed how your  company will compete against it to maximize profits and create value for  stakeholders.    Partially identified a significant competitor for the  company; partially assessed how your company will compete against it to  maximize profits and create value for stakeholders.    Satisfactorily identified a significant competitor for the  company; satisfactorily assessed how your company will compete against it to  maximize profits and create value for stakeholders.    Thoroughly identified a significant competitor for the  company; thoroughly assessed how your company will compete against it to  maximize profits and create value for stakeholders.    4. Evaluate how the strategy should be modified. Provide a  justification of how this will help the company continue to compete in the  marketplace.  Weight: 15%    Did not submit or incompletely evaluated how the strategy  should be modified; did not submit or incompletely provided a justification  of how this will help the company continue to compete in the marketplace.    Partially evaluated how the strategy should be modified;  partially provided a justification of how this will help the company continue  to compete in the marketplace.    Satisfactorily evaluated how the strategy should be  modified; satisfactorily provided a justification of how this will help the  company continue to compete in the marketplace.    Thoroughly evaluated how the strategy should be modified;  thoroughly provided a justification of how this will help the company  continue to compete in the marketplace.    5. Evaluate how global competition may impact the business  strategy and determine how the company should respond.  Weight: 20%    Did not submit or incompletely evaluated how global  competition may impact the business strategy; did not submit or incompletely  determined how the company should respond.    Partially evaluated how global competition may impact the  business strategy; partially determined how the company should respond.    Satisfactorily evaluated how global competition may impact  the business strategy; satisfactorily determined how the company should  respond.    Thoroughly evaluated how global competition may impact the  business strategy; thoroughly determined how the company should respond.    6. 4 references  Weight: 5%    No references provided    Does not meet the required number of references; some or  all references poor quality choices.    Meets number of required references; all references high  quality choices.    Exceeds number of required references; all references high  quality choices.    7. Clarity, writing mechanics, and formatting requirements  Weight: 10%    More than 6 errors present    5-6 errors present    3-4 errors present    0-2 errors present