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1. Clusters involve the business units of ageographic area t

1. Clusters involve the business units of ageographic area t

1. Clusters involve the business units of ageographic area that work collectively to draw customers to theircommon location. (Points : 1) True  False 2. Lifestyle segmentation is being examinedand used more to link resorts to mass market guest groups and toimprove their levels of satisfaction.(Points : 1) True  False3. Vacationscapes provide a comprehensive description and prescriptive model of resort development, one that(Points : 1) is unique to the resort industry but common between resorts provides an overarching look at the resort plan without significant attention to detail incorporates the human, physical, and business needs of an ideal resort experience is frequently used for Las Vegas casinos4. Which of the following is NOT a difficulty in assessing the financial feasibility of a resort development?(Points : 1) Uniqueness of resort characteristics Dynamics of demand and cost uncertainty Locational and institutional influences on uncertainty Conceptualization and planning5. The stakeholders involved in the planning process of resorts(Points : 1) are the developers and owners can include people such as the developers and owners, members of the local community, and the government includes members of the local community and the developers are the owners6. The fourth phase in the resort development process is the design, layout, and construction phase. During this phase(Points : 1) down payments are collected from investors management is selected and trained at a different resort site local environmental conditions and the spatial layout of the resort are determined the resort development runs the risk of failing7. Strata-title financing works(Points : 1) well in small rural areas works best in large cities works like condominium financing works like typically business mortgage financing8. Place marketing is distinctly different from simple productmarketing because in addition to the regular product marketing,(Points : 1) it involves consideration of the external task environment and the multitude of stakeholders who make up the place. it involves consideration of the internal environment and the multitude of employees needed to service the guests wide variety of media advertising must be put into place the individual attributes of the place lead to its overall image9. Successful branding efforts require resorts to support their external brand marketing with(Points : 1) an effective media mix, including elements of social media an intensive employee training program intense internal marketing and staff preparation the assistance of outside marketing consultants10. Resorts have survived and prospered by changing with the times and(Points : 1) adopting new consumer tastes into their product and marketing mix attracting new investors with new funds for development using new advertising media as it becomes available updating their facilities

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